Virtual Production Market to Reach $8.76 Billion by 2030: Key Trends & Growth Drivers
Delray Beach, Dec. 01, 2025 (GLOBE NEWSWIRE) -- The report "Virtual Production Market by Hardware, Software, Rental Services, Pre-production, Production, Post-production, Movies, Television Series, Commercial Advertisements, Online Videos, Events, Theatres, Music Concerts - Global Forecast to 2030" The virtual production market is expected to reach USD 8.76 billion by 2030 from USD 2.10 billion in 2025 at a CAGR of 33.1%, from 2025 to 2030. Key drivers fueling the growth of the virtual production market include the expanding use of large-scale LED volumes for in-camera VFX, increasing demand from streaming platforms, live events, and advertising beyond traditional film or television, and the rising adoption of AI-driven real-time rendering. These factors collectively accelerate virtual production adoption across various end users. Additionally, expansion into corporate storytelling, education, and virtual training, along with the growing use of cloud-based virtual production workflows that enable remote collaboration, creates opportunities for market players. These opportunities are expected to foster innovation and strategic investments among industry stakeholders.
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Trends & Disruptions Impacting Customers' Customers
The virtual production industry is experiencing a significant transformation as the film, television, and content creation industries transition from traditional production methods to immersive, real-time, and LED-based virtual production solutions. Increasing investments in LED wall stages, real-time rendering engines, and volumetric capture technologies, combined with rising demand for high-quality content across film, streaming, and gaming sectors, are fueling the adoption of advanced VP solutions. Leading virtual production (VP) solution and rental service providers are offering LED volume stages, Unreal Engine-powered real-time rendering, motion tracking camera systems, and virtual set scouting tools to support diverse applications from previsualization and live performance capture to AR/VR content integration, enhancing creative flexibility, production efficiency, and cost optimization.
Virtual Production Market Key Drivers:
Expanding Use of Large-Scale LED Volumes for In-Camera VFX
The expanding adoption of large-scale LED volumes for in-camera visual effects (ICVFX) is a major driver of the virtual production market. LED stages allow filmmakers to create immersive, photorealistic environments, reducing reliance on green screens and post-production. They enhance lighting accuracy, reflections, and real-time interaction between actors and digital backdrops, accelerating production while cutting costs. Supported by real-time rendering engines such as Unreal Engine from Epic Games, this technology boosts creative flexibility. With rising adoption in China, Japan, and South Korea, LED volumes are reshaping global content creation and driving market growth.
Key Takeaways
- The market is segmented into hardware, software, and rental services. Hardware held the largest market share in 2024, driven by the growing adoption of advanced cameras, LED walls, and real-time graphics processing systems. The rising demand for immersive and high-quality visual effects in media production is accelerating hardware investments.
- The market for virtual production is categorized into pre-production, production, and post-production types. The production segment accounts for the largest share, as filmmakers and studios increasingly rely on real-time visualization, on-set virtual environments, and VFX integration to reduce costs and improve efficiency.
- The market spans movies, television series, commercial advertisements, online videos, and others (events, theaters, and music concerts). Movies dominate the segment, as major studios are adopting virtual production to deliver large-scale, visually rich content while optimizing shooting time and production budgets.
- Asia Pacific is projected to hold the largest share during the forecast period, supported by rising film production activities in China, India, and South Korea, along with government support for creative industries. The region’s fast adoption of LED stage technology and real-time rendering platforms further strengthens growth.
- Key players include Sony Group Corporation (Japan), NEP Group, Inc. (US), Nikon Corporation (Japan), Adobe Inc. (US), and PRG (US). These companies focus on high-resolution imaging systems, LED stage setups, real-time rendering, and integrated production services. Strategic collaborations with studios, streaming platforms, and gaming companies enhance their competitive edge.
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Virtual Production Market Segmentation:
The rental services segment is expected to register the fastest growth in the offering segment during the forecast period.
The rental services segment is projected to grow the fastest in the virtual production market during the forecast period. This growth is mainly driven by the increasing demand for affordable solutions that allow studios and content creators to access advanced virtual production tools without large upfront costs. High-end technologies like LED walls, motion capture systems, and real-time rendering engines usually require significant capital investment, which smaller studios and independent filmmakers often find hard to afford. Rental service providers meet this need by offering flexible, scalable access to these tools on a project basis. Moreover, the rapid expansion of streaming platforms and the rise in short-form digital content have sped up the adoption of rental models, as production companies seek to deliver high-quality content within tight budgets and deadlines.
Post-production is expected to account for the second-largest segment of the type segment during the forecast period.
Post-production is projected to hold the second-largest share within the virtual production market during the forecast period. The rising complexity of modern filmmaking, along with the demand for immersive visual effects (VFX) and seamless CGI integration, drives this growth. Virtual production has transformed traditional post-production workflows by allowing real-time visualization of complex scenes, reducing reshoots, and offering greater creative control. With the increasing popularity of high-budget films, episodic content, and streaming originals, producers are increasingly relying on advanced post-production techniques to craft visually compelling stories. Key applications such as compositing, motion capture refinement, color grading, and 3D environment integration are vital to virtual production-based post-production pipelines.
The Asia Pacific is expected to account for the second-largest market in 2025
The Asia Pacific region is expected to hold the second-largest share of the virtual production market in 2025, driven by rapid digitalization and the region’s expanding media and entertainment industry. Countries such as China, Japan, South Korea, and India are becoming key hubs for film production, animation, and gaming, fueling strong demand for advanced virtual production technologies. Government initiatives to promote digital media infrastructure, along with increased investments from local studios and global production companies, have boosted adoption in the region. For instance, China is experiencing significant investment in LED stages and virtual production studios to support its growing film and online content industries. Similarly, South Korea and Japan, with their strong gaming and animation sectors, are using virtual production to enhance immersive storytelling and real-time content creation. The rising influence of over-the-top (OTT) platforms in India is also increasing demand for efficient, cost-effective production methods.
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